“A Roadmap for Profitable Revenue Growth” will focus on top ABM members and the secrets to their success, according to Harry Hawkes, who leads Booz & Co. operations for media and entertainment companies, and Matt Egol, Booz & Co.’s ABM representative. “We’ve done a lot of work with members of ABM on issues related to their executive agendas,” Hawkes says.
“The study will be a representation of the diversity of (ABM) membership,” says Egol. “It will be a sharing of ideas of what works,” adds Hawkes, focusing on driving growth through content, distributing that content via technology, and organization and operating models. The set of recommendation will be broken down into relevant best practices for various segments of b2b publishers and ABM members.
“Our plan is to present [the survey] at the upcoming ABM event in the November time frame,” says Hawkes. After the presentation, Booz & Co. will be available for breakout sessions at the event geared toward the various member segments. It is yet to be determined if the survey will be available to non-members.
